The internet has drastically changed the landscape of marketing. Social media sites such as YouTube, Facebook, Instagram and Twitter have become some of the largest sources of consumer information and sales in the modern world. As technology continues to advance, businesses and individuals must continue to evolve with it if they hope to maintain their relevance. But how can they do this?
We say: videos. While there are many ways to advertise and educate today, creating and utilizing videos is crucial. Nearly 70% of people prefer to learn about a new product or service by watching a short video. And it makes sense, doesn’t it? Videos create a perfect environment to captivate attention in a memorable way, even if just for a few seconds. To further drive this point home, YouTube has replaced Facebook as the #1 platform that influences consumer behavior, becoming the #1 driver of purchases across social channels.
Videos are powerful.
Brian Podnos and Matt Lionetti are two creatives that are revolutionizing real estate marketing. Brain, once an aspiring actor and photographer himself, started DDReps, his own real estate-focused video production company in 2017. Meanwhile, Matt takes a different spin on video marketing. Creating clever parody videos to showcase the life of a real estate agent is what separates Matt from the crowd, and his tactics work. Rewriting lyrics to Eminem and Drake songs, for example, has been just one of the many ways Lionetti uses creative video implementation on his Instagram account to create a following that latches onto his humor and unique style. Ryan Garson, Compass real estate agent and founder of social media agency Very Social, shares his own perspective about how using videos has increased his social following while driving more business—and money—into his pocket.
Some of the most successful marketing campaigns to date have involved video implementation across social media platforms. For the first time ever, social platforms such as Instagram have leveled the playing field to allow individuals to compete and market their own services much like big businesses can. Videography puts the power of marketing into the hands of the consumer themselves, which has allowed for an enormous boom of financial and networking opportunities.
From influencers to ordinary citizens, videos have vast capital potential. So why not use it to your advantage? Although YouTube has steadily maintained its superiority in the video-marketing sphere, platforms such as TikTok and Instagram Reels have been giving consumers a run for their money (literally). Brian, Matt, and Ryan have become the perfect examples of how any industry, no matter how niche, can use the power of video implementation to their advantage.
That’s why here at Very Social we produce custom video content across social media platforms to encourage growth, increase engagement, and support revenue acquisition. Whether it be a professionally produced video of a luxury apartment, or a simple TikTok made for laughs, video implementation is one of the easiest and most cost-effective ways to self-market your business. So why not smile for the camera today? We’ll help you get your foot through the door.
